From social media feeds to the big game – Tree Hut is stepping onto the Super Bowl stage for the first time with a commercial starring beauty and lifestyle influencers airing February 8 during Super Bowl LX. 

Marking a major milestone following the brand’s recent rebrand, the 30-second spot brings Tree Hut’s “Uncontain Yourself” platform to one of the most-watched moments in pop culture. 

Designed to introduce the brand’s fun-first approach to self-care at scale, the commercial stars seven creators and long-time supporters from Tree Hut’s online community who invite consumers to rethink what beauty can look like as part of the colorful spot.

Luis Garcia, Chief Marketing Officer at Tree Hut, said, 

“Our goal was to take Tree Hut to a bigger stage without losing the brand’s voice. By centering our first Super Bowl spot on creators, we stayed true to our community-driven roots while bringing ‘Uncontain Yourself’ to life in a bold, expressive way. Tree Hut turns everyday routines into moments of sensorial joy, and this spot is an invitation to stop holding back and fully embrace the fun.”

The brand approached its Super Bowl debut not as a departure from its identity, but as an amplification of it – aiming to bring the energy of TikTok to broadcast television, while also celebrating the people who helped build the brand from the start. 

The commercial features social media standouts and #EverythingShower champions, including Paul Fino, Lanie Kristin, Olivia DeJarnett, Courtney Quinn, Valeria Stephanie, Emily Lula May, and Lisi German, each chosen for their long-standing relationship with Tree Hut and their role in shaping the brand’s community.

In the “Uncontain Yourself” spot, the group shows that beauty does not have to be rigid or follow a 10-step routine but can be a form of bold and colorful self-expression. 

Led by Tree Hut’s creative agency, Bakery, and directed by Dave Meyers and Mia Barnes, known for translating bold creative ideas into culturally resonant moments, the commercial brings Tree Hut’s brand vision to life through striking visuals, movement, and immersive sensory details.

Alongside its Super Bowl moment, Tree Hut continues to expand its portfolio with new scents and product forms designed to attract first-time shoppers while delighting longtime fans. 

The spring launch brings the “Uncontain Yourself” campaign to life with Whipped Shave Butter, Lip Oils, and a Daily Moisturizing Scrub, along with Hydraglow Body Lotion and Foaming Gel Wash, now available in convenient pump packaging.